The major difference between a contest and a sweepstakes is that ________.
A) contests are aimed at repeat purchases
B) contests are tied to patronage
C) contests require skill while sweepstakes are based on chance
D) sweepstakes may not be legal in some areas
Correct Answer:
Verified
Q57: Which element in the retail promotion mix
Q58: The effectiveness of a retailer's public relations
Q59: The short space and long lead time
Q60: Many retailers like to monitor the use
Q61: In massed promotion effort,_.
A) reach is regular
Q63: A newspaper has a circulation of 2,000,000
Q64: The most difficult task in using the
Q65: Massed promotion effort is most appropriate for
Q66: Advertising is characterized based on payment for
Q67: Which promotional forms are most appropriate for
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