Massed promotion effort is most appropriate for retailers ________.

Question

Quizplus · Accepted Answer

Massed promotion efforts, such as sales and discounts, are often used by retailers with high seasonality to drive traffic and sales during peak periods. This can help to alleviate inventory build-up and increase cash flow. Retailers with high customer loyalty may not need a massed promotion effort as their loyal customers will continue to patronize them regardless, and those with low advertising budgets may not be able to sustain a massed promotion effort. Additionally, retailers favoring reach over frequency may opt for more consistent, smaller-scale promotional efforts rather than a one-time massed promotion.

Massed Promotion Effort Is Most Appropriate for Retailers ________