Which form of sales promotion is commonly used as part of a relationship retailing program?

Question

Quizplus · Accepted Answer

Frequent shopper programs are a form of sales promotion that incentivizes customers to make repeat purchases and develop a long-term relationship with a retailer. By offering rewards, such as discounts or exclusive access to events, retailers can encourage customers to remain loyal, increasing the likelihood of future sales. This type of promotion is commonly used as part of a relationship retailing program that focuses on building strong, ongoing connections with customers.

Which Form of Sales Promotion Is Commonly Used as Part