Sales promotion has a short-run orientation.

Question

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Sales promotion is a marketing technique used to increase sales quickly in the short run, usually through various forms of discounts, coupons, contests, giveaways, and other incentives. Its goal is to create a sense of urgency and encourage customers to take immediate action to make a purchase. Therefore, sales promotion is designed to produce immediate results and is generally not intended to build long-term relationships with customers.

Sales Promotion Has a Short-Run Orientation