The canned sales presentation approach more closely fulfills the retailing concept than the need-satisfaction approach.

Question

Quizplus · Accepted Answer

The need-satisfaction approach is more focused on fulfilling the needs of the customer, which aligns more closely with the retailing concept of satisfying customers in order to achieve long-term success. The canned sales presentation approach, on the other hand, may come across as pushy and manipulative, which is not in line with the retailing concept.

The Canned Sales Presentation Approach More Closely Fulfills the Retailing