The tendency of firms to expand their operations around the world is known as
A) cultural diversity.
B) globalization.
C) international marketing.
D) product diversification.
E) domestication.

Question

Quizplus · Accepted Answer

Globalization refers to the expansion of a company's operations across different countries and markets. This includes the movement of goods, services, technology, and resources across borders, as well as the establishment of local operations in foreign markets. Cultural diversity, international marketing, and product diversification are all related concepts, but they do not encompass the full scope of globalization. Domestication is not a relevant term in this context.

The Tendency of Firms to Expand Their Operations Around the World