Victor Vroom says an employee must value the reward from higher performance in order to be motivated.If valence is zero,then there will be no motivation.

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According to Victor Vroom's expectancy theory, valence refers to the value an individual places on a particular outcome or reward. If the valence is zero, it means that the individual does not see any value in the reward from higher performance, and therefore, there will be no motivation for that individual to work towards achieving higher performance.

Victor Vroom Says an Employee Must Value the Reward from Higher