Which of the following best describes the general purpose of a strategic plan?
A) obtaining global resources
B) monitoring employee recruiting
C) maintaining a competitive advantage
D) providing opportunities for expansion

Question

Quizplus · Accepted Answer

A firm's strategic plan is its plan for how it will match its internal strengths and weaknesses with external opportunities and threats in order to maintain a competitive advantage. The essence of strategic planning is to ask, "Where are we now as a business, where do we want to be, and how should we get there?"

Which of the Following Best Describes the General Purpose of a Strategic