Which of the following is used to predict cross-selling opportunities?
A) RFM analysis
B) cluster analysis
C) regression analysis
D) market basket analysis

Question

Quizplus · Accepted Answer

Market basket analysis is specifically used to identify cross-selling opportunities by analyzing the combinations of products that are frequently purchased together. RFM analysis is used to segment customers based on their purchasing behavior, cluster analysis is used to group similar customers together, and regression analysis is used to identify relationships between variables.

Which of the Following Is Used to Predict Cross-Selling Opportunities