When organizations endeavor (1) to keep their costs (and hence the prices of their products or services) below those of competitors and (2) to target a wide market, they are utilizing a ________ strategy.

Question

Quizplus · Accepted Answer

The cost-leadership strategy is to keep the costs, and hence prices, of a product or service below those of competitors and to target a wide market.

When Organizations Endeavor (1) to Keep Their Costs (And Hence