In 2003, Myspace launched a social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos. Myspace was the largest social networking site in the world, from 2005 to 2009. Recently, it was purchased by Specific Media, an online platform where music fans can interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. Which of the following describes Specific Media's strategy?

Question

Quizplus · Accepted Answer

A growth strategy is a grand strategy that involves expansion-as in sales revenues, market share, number of employees, or number of customers or (for nonprofits) clients served. Often a growth strategy takes the form of an innovation strategy, growing market share or profits by innovating improvements in products or services (as in using an e-business approach in calculatedly disseminating information).

In 2003, Myspace Launched a Social Networking Website Offering an Interactive