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Imagine That You Are the CEO of Smiley's, a Chain

Question 91

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Imagine that you are the CEO of Smiley's, a chain of family-style restaurants. You are interested in implementing the strategic-management process in your restaurants. Discuss the strategic-management process and explain how you would execute each of the steps and the feedback loop of the strategic-management process in your restaurant chain.

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The strategic-management process involve...

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