Max is in the marketing department with Loose Leaf Teas. He was given the responsibility of determining if customers liked the new calming chamomile. According to Loose Leaf's sales data, over 4,000 customers purchased the new tea last month. If Max surveys 25 of those customers to determine if they like the tea or not to base his marketing campaign on, he will most likely suffer from confirmation bias.

Question

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Consider if there is enough data on which to make a decision. Representativeness bias is the tendency to generalize from a small sample or a single event. The confirmation bias occurs when people seek information to support their point of view and discount data that do not support it.

Max Is in the Marketing Department with Loose Leaf Teas