Eduardo's new company wanted to be transparent about all their products, so he chose to market his cleaners as 30 percent toxic and 90 percent effective. His brother, Marco told him that his idea would not work, but Eduardo said he was going to stick to his idea. He is using his hindsight bias.

Question

Quizplus · Accepted Answer

Hindsight bias is the tendency of people to view events as more predictable than they really are, as when at the end of watching a game we decide the outcome was obvious and predictable, even though in fact it was not. Sometimes called the "I-knew-it-all-along" effect, this occurs when we look back on a decision and try to reconstruct why we decided to do something.

Eduardo's New Company Wanted to Be Transparent About All Their