Kelly, a small business owner, regularly seeks input from her external stakeholders about her products. She is most likely speaking to all of the following EXCEPT
A) customers.
B) employees.
C) suppliers.
D) peers in the community.
E) shareholders.

Question

Quizplus · Accepted Answer

External communication flows between people inside and outside the organization. This form of communication is increasingly important because organizations desire to communicate with other stakeholders-customers, suppliers, shareholders, or other owners-in pursuit of their strategic goals. Small business owners particularly rely on external communication to help grow their businesses. A recent study, for example, revealed that small business owners tended to seek input or counsel from two sources: peers in the same community or online from a peer they had never met.

Kelly, a Small Business Owner, Regularly Seeks Input from Her