Question 1

Briefly describe two CRM activities.

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Question 2

Describe the problems with the Fitter Snacker Credit Check,as illustrated below:

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Question 3

Describe the problems with Fitter Snacker's order filling.

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Question 4

What are the three benefits of CRM?

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Question 5

What is one-to-one marketing?

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Question 6

What is the significance of the following:

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Question 7

Describe the problems with Fitter Snacker's sales quotations and orders.

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Question 8

Describe the problems with Fitter Snacker's payment and returns.

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Question 9

Describe the problems with Fitter Snacker's accounting and invoicing.

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Question 10

What does the term Delivery mean in the SAP R/3 system?

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Question 11

Describe the problems with the Fitter Snacker sales orders and quotations,as illustrated below:

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Question 12

In the Fitter Snacker sales system,as illustrated below,ideally,how should returns be handled?

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Quiz 3: Marketing Information Systems and the Sales Order Process

Briefly describe two CRM activities.