Focus groups:

Question

Focus groups:

Quizplus · Accepted Answer

Focus groups are an informal method of gathering market information, where a small group of people (usually 6-10) are brought together to discuss a product or service. The discussion is usually led by a moderator and can be more free-flowing than a formal survey. Option A is not recommended because the entrepreneur may have biases that could affect the results. Option B is inaccurate because 20-30 people would be too large for a focus group. Option C may be true for some situations, but it is not a requirement for all focus groups.

Focus Groups