Media theorist Marshall McLuhan argued for "medium neutrality"--the medium used to communicate did not change how a message is received.

Name: Media theorist Marshall McLuhan argued for "medium neutrality"--the medium used to communicate did not change how a message is received.
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Marshall McLuhan did not argue for medium neutrality, but rather claimed that "the medium is the message," meaning that the medium used to communicate a message shapes how it is received and understood.

Media Theorist Marshall McLuhan Argued for "Medium Neutrality"--The Medium Used