Which of the following statements about the PR campaign that followed the Exxon Valdez oil spill problem is true?

Question

Quizplus · Accepted Answer

The statement mentioning that Exxon tried to handle media relations with a one-person office suggests that the company did not take the issue seriously enough and did not have a proper plan in place. This led to criticism and ultimately was a failure of their PR campaign. Option A is incorrect as the campaign did not succeed in covering up what had happened, and Option B is incorrect as there were concerns about the honesty of the company's response. Option C is also incorrect as the company did not claim the ship was attacked by terrorists; this was a false rumor that circulated in the media.

Which of the Following Statements About the PR Campaign That