The 'value discipline' approach to generic strategy rests on:
A)operational excellence,customer loyalty,product leadership
B)operational excellence,customer intimacy,product leadership
C)operational excellence,customer intimacy,product ownership
D)focused excellence,customer relevance,proximity leadership

Question

Quizplus · Accepted Answer

The 'value discipline' approach to generic strategy involves choosing one primary value discipline and aligning all strategies and actions accordingly. The three options for value disciplines are operational excellence, customer intimacy, and product leadership. The correct combination is operational excellence (providing customers with reliable, low-cost products/services), customer intimacy (customizing products/services to meet individual customer needs and preferences), and product leadership (innovating and developing new, cutting-edge products/services). Option B correctly identifies these value disciplines.

The 'Value Discipline' Approach to Generic Strategy Rests On