The term used to describe the difference between a corporate image and the corporate reality is
A) advertising.
B) the legitimacy gap.
C) manufacturing.
D) public relations.
E) quality control.

Question

Quizplus · Accepted Answer

The term used to describe the difference between a corporate image (how a company is perceived by the public) and the corporate reality (actual actions, behaviors, and practices of the company) is the legitimacy gap. A company may have a positive image portrayed through advertising, public relations, or quality control measures, but if its actual practices do not align with that image, then a legitimacy gap exists.

The Term Used to Describe the Difference Between a Corporate