For Joyce Nelson,the positive image of a corporation is called
A) the persona.
B) the shadow.
C) the logo.
D) the positive.
E) public relations.

Question

Quizplus · Accepted Answer

Joyce Nelson refers to the positive image of a corporation as its "persona," which is defined as the aspect of a corporation that is presented to the public and includes branding, messaging, and overall reputation.

For Joyce Nelson,the Positive Image of a Corporation Is Called