At most ad agencies,who is the key person in charge of ad campaigns?
A) Creative director
B) Account executive
C) Media buyer
D) Commission director
E) Media manager
Correct Answer:
Verified
Q7: In advertising,the performance system entails
A) billing for
Q8: Which is not a mass medium but
Q9: According to John Kenneth Galbraith,advertising creates
A) income.
B)
Q10: Why does advertising continue to grow in
Q11: Who is the major player in web
Q13: Which is both an advantage and a
Q14: What is the major disadvantage of magazines
Q15: Which formula is used to compare the
Q16: What is a major advantage of television
Q17: What has been the standard commission for
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