In advertising,the performance system entails
A) billing for expenses and modest profit with extra compensation for successful campaigns.
B) paying only for advertisements that work.
C) a fee arrangement where agencies bill clients for expenses as they are incurred.
D) billing clients a certain percentage above the media charge for time and space.
E) payment with shares in the company.
Correct Answer:
Verified
Q2: Advertising is most associated with which political
Q3: At most ad agencies,who decides which ads
Q4: How are advertising agencies compensated under an
Q5: The first printed advertisements were
A) newspaper inserts.
B)
Q6: How did Benjamin Day cover the production
Q8: Which is not a mass medium but
Q9: According to John Kenneth Galbraith,advertising creates
A) income.
B)
Q10: Why does advertising continue to grow in
Q11: Who is the major player in web
Q12: At most ad agencies,who is the key
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