Which of the following research methods is referred to as a "heartthrob approach"?
A) Mash letters that direct stations' programming decisions
B) Heart monitors attached to viewers as they respond to sports stars
C) EKGs administered following soap opera viewing
D) Hiring decisions based on the applicants' sex appeal
E) Galvanic skin checks that favour short, photogenic stories and good-looking, smooth anchors

Question

Quizplus · Accepted Answer

Galvanic skin checks that favour short, photogenic stories and good-looking, smooth anchors are referred to as a "heartthrob approach" in the context of research methods.

Which of the Following Research Methods Is Referred to as a "Heartthrob