Which metaphors did powerful effects theorists use to describe media effects?
A) Bullets and hypodermic needles
B) Cotton and silk
C) Sugar and salt
D) Colours and images
E) Coffee cups and glasses

Question

Quizplus · Accepted Answer

Powerful effects theorists compared media to bullets and hypodermic needles, suggesting that media messages were directly injected into individuals' minds, causing immediate and uniform effects on their behavior and attitudes. This metaphor implied that individuals had no agency or ability to resist media messages.

Which Metaphors Did Powerful Effects Theorists Use to Describe Media