Nestlé was unsuccessful in early attempts to sell its chocolate in India.It discovered its chocolate bars were not suitable for the Indian markets because the candy became messy from sitting in direct sunlight without the benefit of air conditioning.Nestlé adopted an innovative strategy and developed Chocostick,a liquid chocolate,now very popular.Which management function did Nestlé use to solve its problem?
A) planning
B) meeting the competition
C) organizing people, processes, and projects
D) leading

Question

Quizplus · Accepted Answer

Nestlé used the planning function to solve its problem by developing a new product, Chocostick, that was suitable for the Indian market conditions.

Nestlé Was Unsuccessful in Early Attempts to Sell Its Chocolate