Narrative 1-1
Krispy Kreme has been described by many as "the hottest brand in America." The company's success in an environment that is not conducive to food operations succeeding is due to a mix of "shrewdness, original thinking, and entrepreneurship." The company originated in Winston-Salem, North Carolina, where it still operates a plant that fills a 23 kg bag with donut mix every seven seconds. It recently opened a new plant in Effingham, Illinois, that fills a bag every three seconds. This second plant allows the company to reduce costs while increasing its output. Vernon Rudolph founded and ran the company until 1973, when he died without naming a successor. His death caused the company problems for the next decade.
-Refer to the Narrative 1-1.Which of the following did the building of the Effingham plant increase for Krispy Kreme?
A) effectiveness
B) synergy
C) advocacy
D) efficiency
Correct Answer:
Verified
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