Scenario 3-1 Two Home Builders Are Building Homes in Nearby Subdivisions. One

Scenario 3-1
Two home builders are building homes in nearby subdivisions. One is offering 2,500 square foot homes with two-acre yards. The other is offering a similar size of house with quarter-acre yards. The builder offering the smaller lots cannot keep up with demand. The builder offering the larger lots has several unsold houses.
-Refer to the Scenario 3-1.What did the builder with the smaller lots most likely do to determine what home buyers desired?

A) reactive customer monitoring
B) proactive customer monitoring
C) competitive analysis
D) consumer confidence forecasts