Narrative 5-1
Krispy Kreme is a relatively small donut seller. It has only 295 stores, while Dunkin' Donuts has more than 3,600 outlets in the United States and Canada. In spite of its size, Krispy Kreme has been described by many as "the hottest brand in America." The company's success is due in large part to the long-term vision of its top management and its establishment and achievement of S.M.A.R.T. goals. Founder Vernon Rudolph ran the company until 1973, when he died without naming a successor. This matter caused the company problems for the next decade.
-Refer to the Narrative 5-1.How does Krispy Kreme benefit from planning?
A) Planning makes persistence unnecessary.
B) Planning allows managers to direct their employees to "do their best."
C) Planning gives direction to managers and employees.
D) Planning eliminates the need for task strategies.
Correct Answer:
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