Narrative 5-1
Krispy Kreme is a relatively small donut seller. It has only 295 stores, while Dunkin' Donuts has more than 3,600 outlets in the United States and Canada. In spite of its size, Krispy Kreme has been described by many as "the hottest brand in America." The company's success is due in large part to the long-term vision of its top management and its establishment and achievement of S.M.A.R.T. goals. Founder Vernon Rudolph ran the company until 1973, when he died without naming a successor. This matter caused the company problems for the next decade.
-Refer to the Narrative 5-1.Which of the following would be an example of an operational plan for Krispy Kreme?
A) to open a new plant for making donut mix outside the United States
B) to change the colour of the "walking KK" logo of the company
C) to turn on the HOT DONUTS NOW sign whenever fresh donuts come off the line
D) to hire a new human relations vice-president to oversee all of the company's operations
Correct Answer:
Verified
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