During which phase of a technology cycle do companies innovate by lowering the cost and improving the functioning and performance of the dominant design?
A) during the technological discontinuity phase
B) during the discontinuous change phase
C) during the process implementation phase
D) during the incremental change phase

Question

Quizplus · Accepted Answer

During the incremental change phase, companies focus on improving the dominant design by making small but significant improvements to its performance and functionality while also lowering its cost. This allows them to gain a competitive advantage in the market and maintain their position as leaders in the industry.

During Which Phase of a Technology Cycle Do Companies Innovate