Question 1

Narrative 7-1
Unverferth Manufacturing is a manufacturer and supplier of innovative agricultural equipment. Recently it began developing a new 12-row strip-till subsoiler that is ideal for cotton production. Before introducing the new tiller to the market, Unverferth developed and tested nearly three dozen product prototypes.
-Refer to the Narrative 7-1.What approach to innovation did Unverferth use?

Accepted Answer

Unverferth used the experiential approach to innovation by developing and testing nearly three dozen product prototypes before introducing the new tiller to the market. This approach is characterized by a trial-and-error method and involves extensive experimentation, testing, and refinement of ideas until a final solution is found.

Question 2

Which of the following is a part of the experiential approach to innovation?

Accepted Answer

Testing is a core component of the experiential approach to innovation, which emphasizes learning through interactive, hands-on experiences, including rapid prototyping and testing of ideas.

Question 3

Which approach to innovation assumes that innovation is occurring within a highly uncertain environment and that the key to fast product innovation is to use intuition,flexible options,and hands-on experience to reduce uncertainty and accelerate learning and understanding?

Accepted Answer

The approach described best fits the experiential approach to innovation, where uncertainty is embraced and learning through hands-on experience and intuition is prioritized to accelerate product innovation. The compression approach focuses on reducing the time to market through process improvements, while the technological substitution approach involves replacing existing technology with new ones. The generational change approach involves incremental improvements to existing products or services.

Question 4

October 15,2013 was known as Tabley Tuesday.Several large technology companies launched their next generation of tablets.Microsoft introduced their second tablet.Apple's new iPad promised to be sleeker and faster.Nokia introduced their first tablet.What occurred on this date with these companies and their new product introductions?

Accepted Answer

Design competition occurs when old technology and several different new technologies compete to establish a new technological standard or dominant design.

Question 5

In terms of innovation streams,what occurs when customers purchase flat-screen computer monitors to replace older,bulkier monitors?

Accepted Answer

Technological substitution is the purchase of new technologies to replace old ones.

Question 6

Narrative 7-1
Unverferth Manufacturing is a manufacturer and supplier of innovative agricultural equipment. Recently it began developing a new 12-row strip-till subsoiler that is ideal for cotton production. Before introducing the new tiller to the market, Unverferth developed and tested nearly three dozen product prototypes.
-Refer to the Narrative 7-1.What did Unverferth use to produce the best possible tiller before introducing it to the market?

Accepted Answer

Unverferth developed and tested multiple product prototypes, which is an example of design iteration.

Question 7

What do companies need to excel at managing in order to successfully manage innovation streams?

Accepted Answer

Companies need to excel at managing sources of innovation in order to successfully manage innovation streams. This involves identifying potential sources of innovation, such as customer feedback, market trends, and technological advancements, and effectively capturing and leveraging those sources to drive innovation.

Question 8

Malcolm believes people produce best when they are exposed to some form of pressure.He changed the goals of his design team from being easily attainable to being of much higher standard and needing completion within shorter time frames.What component of a creative work environment did Malcolm introduce to the design team?

Accepted Answer

Malcolm introduced challenging work by setting higher standards and shorter time frames, believing that this would increase productivity.

Question 9

Donald feels his design team could be more creative if they met somewhere other than the lunch room where others are constantly coming and going.Donald created space in his large office where the team could meet without interruptions.After this move the team meetings were much more productive.What component of a creative work environment did Donald use to encourage greater creativity in his team?

Accepted Answer

Donald removed the organizational impediments (constant interruptions in the lunch room) which allowed for a more focused and productive team meeting.

Question 10

The auto industry has been perfecting the internal combustion engine (ICE)for some 120 years.Billions of dollars of work is ongoing at all of the auto companies on alternatives to ICEs.A cooperative program between the Big Three and government to replace ICEs with electric engines has been operating since 1993.What is the internal combustion engine (ICE)an example of?

Accepted Answer

A dominant design refers to the technology that is the accepted market standard.

Question 11

At Unigista Designs,upper management encourages collaboration between employees of different departments to develop new products and processes.Throughout the organization,hallways have tables and chairs to facilitate this collaboration.What type of workplace culture is this an example of?

Accepted Answer

This workplace culture encourages collaboration and development of new products and processes, indicating a creative work environment. The presence of tables and chairs in hallways further facilitates communication and idea sharing between employees.

Question 12

Which of the following is an organizational impediment to creativity in a work environment?

Accepted Answer

Power struggles within an organization can create a hierarchical structure that stifles creativity and limits the ability to take risks and innovate.

Question 13

Titleist has been manufacturing golf balls for several years,but each year it comes out with new designs.Titleist developed the new Pro VI golf ball,with a solid core that is designed to benefit players with high swing speeds.Which term describes how this manufacturer remains competitive?

Accepted Answer

During the incremental change phase of a technology cycle,companies innovate by improving the functioning and performance of the dominant design.

Question 14

What is the term for the purchase of new technologies to replace older ones?

Accepted Answer

Technological substitution is the term used to describe the purchase of new technologies to replace older ones. Adaptive change refers to the modification or improvement of existing technologies, design replacement is not a commonly used term in this context, and dominant design refers to a specific design or technology that becomes widely accepted as the standard in an industry.

Question 15

Which phase of a technology cycle is characterized by technological substitution and design competition?

Accepted Answer

The answer of Which phase of a technology cycle is...

Question 16

Hewlett-Packard is exploring new products and markets through the development of digital imaging products in its plants in India,South Africa,and the United States.What can Hewlett-Packard do to jump-start this innovative process?

Accepted Answer

A creative work environment is a workplace culture in which workers perceive that new ideas are welcomed,valued,and encouraged.

Question 17

What are the phases of a technology cycle within an innovation stream in order from beginning to end?

Accepted Answer

The technology cycle within an innovation stream typically starts with a technological discontinuity, where a significant breakthrough introduces a new way of doing things. This is followed by a period of discontinuous change as various players in the market experiment with different applications of the new technology. Eventually, a dominant design emerges as the standard in the industry, leading to a phase of incremental change where improvements are made on the established design.

Question 18

When DaimlerChrysler learned that it took longer than any other U.S.car manufacturer to assemble a vehicle,it purchased newer,more flexible manufacturing systems to replace its older ones.Which period of the innovation stream did it enter when it made this change?

Accepted Answer

Discontinuous change is the technology cycle characterized by technological substitution and design competition.

Question 19

During which phase of a technology cycle do companies innovate by lowering the cost and improving the functioning and performance of the dominant design?

Accepted Answer

During the incremental change phase, companies focus on improving the dominant design by making small but significant improvements to its performance and functionality while also lowering its cost. This allows them to gain a competitive advantage in the market and maintain their position as leaders in the industry.

Question 20

Which of the following characterizes discontinuous change in an innovation stream?

Accepted Answer

Discontinuous change in an innovation stream typically involves the introduction of new technology that replaces or makes the previous technology obsolete. This is known as technological substitution. Synergy refers to the interaction between different parts of an innovation system that creates a greater overall effect. Incremental change refers to small improvements or modifications made to existing technology. Empathetic design refers to designing products or services that are created based on an understanding of the user's needs and experiences.

Quiz 7: Innovation and Change