Narrative 7-1
Unverferth Manufacturing is a manufacturer and supplier of innovative agricultural equipment. Recently it began developing a new 12-row strip-till subsoiler that is ideal for cotton production. Before introducing the new tiller to the market, Unverferth developed and tested nearly three dozen product prototypes.
-Refer to the Narrative 7-1.What approach to innovation did Unverferth use?

Question

Quizplus · Accepted Answer

Unverferth used the experiential approach to innovation by developing and testing nearly three dozen product prototypes before introducing the new tiller to the market. This approach is characterized by a trial-and-error method and involves extensive experimentation, testing, and refinement of ideas until a final solution is found.

Narrative 7-1 Unverferth Manufacturing Is a Manufacturer and Supplier of Innovative Agricultural