P&G's management has led the company to realize that Hispanic consumers "are more likely to support a company or brand that is active in their community." P&G has embraced this notion of community involvement with its "Avanzando con Tu Familia" (Getting Ahead with Your Family) campaign.Which of the following qualities is likely active in P&G's management?
A) acculturation
B) diversity
C) affirmative action
D) cultural organization
Correct Answer:
Verified
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