What are the two perspectives from which consumer behaviour can be defined?
A) primary and secondary
B) human thought and behaviour and as a field of study
C) social and psychological
D) based on needs and based on wants

Question

Quizplus · Accepted Answer

Consumer behaviour can be defined from the perspective of human thought and behaviour, which involves understanding how consumers make decisions, and as a field of study, which involves the systematic study of these processes.

What Are the Two Perspectives from Which Consumer Behaviour Can