What term refers to direct contacts between the firm and a customer?
A) touchpoints
B) intersections
C) interaction points
D) counterpoints

Question

Quizplus · Accepted Answer

Touchpoints refer to any direct or indirect interaction between the firm and its customers, including phone calls, emails, social media interactions, in-store visits, and more. This term is commonly used in marketing and customer service contexts to describe the various ways in which a company interacts with its customers.

What Term Refers to Direct Contacts Between the Firm and a Customer