Which type of marketing is based on the belief that a firm's performance is enhanced through repeat business?
A) acquisition
B) outward
C) repetition
D) relationship

Question

Quizplus · Accepted Answer

Relationship marketing is based on the belief that a firm's performance is enhanced through repeat business. This type of marketing focuses on building long-term relationships with customers, rather than solely on one-time transactions or acquisitions. By maintaining a strong relationship with customers, firms can increase customer loyalty, reduce customer churn, and ultimately increase profitability.

Which Type of Marketing Is Based on the Belief That