In trying to understand consumers, researchers derive meaning from talking to people and observing behaviour rather than analyzing data. What type of research is this an example of?
A) interpretive
B) quantitative
C) concentric
D) depth

Question

Quizplus · Accepted Answer

This is an example of interpretive research, which involves analyzing data through social interactions and experiences rather than solely relying on numerical data.

In Trying to Understand Consumers, Researchers Derive Meaning from Talking