Which of the following is practised by a company that embraces differentiated marketing?
A) adopting innovative production processes to gain efficiency and economies of scale
B) specializing in serving one market segment with particularly unique demand characteristics
C) focusing marketing efforts on the largest market segment
D) serving multiple market segments each with a unique product offering

Question

Quizplus · Accepted Answer

Differentiated marketing involves serving multiple market segments with a unique product offering. Therefore, D is the best choice as it best describes this type of marketing approach. A is incorrect as it describes an efficiency-driven strategy. B describes a niche marketing approach, which is different from differentiated marketing. C describes an undifferentiated marketing approach, focusing on targeting the largest possible segment rather than serving multiple segments with unique offerings.

Which of the Following Is Practised by a Company That