Lululemon makes "technical athletic apparel for yoga, running, dancing, and most other sweaty pursuits." Which business orientation best describes this approach?
A) niche marketing
B) one-to-one marketing
C) mass marketing
D) product marketing

Question

Quizplus · Accepted Answer

Lululemon is targeting a specific market segment of people who participate in activities such as yoga, running, and dancing, rather than trying to appeal to the wider mass market.

Lululemon Makes "Technical Athletic Apparel for Yoga, Running, Dancing, and Most