Which business orientation offers the same basic product to all customers?
A) undifferentiated marketing
B) differentiated marketing
C) niche marketing
D) product marketing

Question

Quizplus · Accepted Answer

Undifferentiated marketing, also known as mass marketing, assumes that all customers have the same needs and preferences, and therefore offers the same basic product to all customers. This approach can be less expensive than other marketing orientations because it relies on producing and distributing a single product to a large audience without customization. However, it can also be less effective because it does not take into account the individual needs and preferences of different customer segments.

Which Business Orientation Offers the Same Basic Product to All