Some marketers offer each individual customer a different product, so each customer is essentially treated as a segment of one. Which way of doing business does this represent?
A) personalized marketing
B) customer-based marketing
C) one-to-one marketing
D) niche marketing

Question

Quizplus · Accepted Answer

This represents one-to-one marketing, where each customer is treated as a unique segment and offered personalized products or services.

Some Marketers Offer Each Individual Customer a Different Product, So