Which of the following is NOT an example of a touchpoint?
A) a consumer placing an order over the telephone
B) a customer asking an attendant for directions at an amusement park
C) a consumer replying to a request sent in an email by a company
D) a consumer watching a television commercial

Question

Quizplus · Accepted Answer

A touchpoint is any interaction between a customer and a company, such as placing an order, asking for assistance, or responding to a request. However, watching a television commercial is not an interaction; it is a passive exposure to advertising.

Which of the Following Is NOT an Example of a Touchpoint