Which of the following is a demographic trend shaping consumer behaviour patterns?
A) increasing family size
B) increasing number of households with two primary income providers
C) increasing birthrates in the U.S. and Europe
D) decreasing levels of consumer affluence in the U.S.

Question

Quizplus · Accepted Answer

The increasing number of households with two primary income providers is a demographic trend that is shaping consumer behaviour patterns. This means that households have more disposable income to spend on goods and services, and may have different priorities in terms of what they value and need.

Which of the Following Is a Demographic Trend Shaping Consumer