A consumer research study analyzes the factors predicting a consumer's likelihood to purchase a 3-D television, such as age, income, and stage of family life cycle. Data were collected from 3,000 consumers using a structured questionnaire. Which type of research does this represent?
A) qualitative
B) interpretive
C) quantitative
D) focused

Question

Quizplus · Accepted Answer

This represents a quantitative research study because it involves numerical data analysis of factors predicting purchasing behavior among a sample of 3,000 consumers using structured questionnaires.

A Consumer Research Study Analyzes the Factors Predicting a Consumer's