
What is the difference between qualitative and quantitative research?
A) Qualitative research is used for hypothesis testing and quantitative research is used only for descriptive analyses.
B) Quantitative research is longitudinal and qualitative research is cross-sectional.
C) Qualitative research is researcher dependent and quantitative research is not.
D) Quantitative research results in primary data and qualitative research results in secondary data.
Correct Answer:
Verified
Q108: Explain the role of consumer behaviour in
Q109: RESTAURANT RESEARCH SCENARIO
Insight Research, a marketing research
Q110: Which statement does NOT accurately describe quantitative
Q112: Apple wants to learn how consumers use
Q114: Briefly discuss three recent trends shaping consumer
Q115: Which of the following is NOT a
Q116: The Starbucks Mobile App now allows Starbucks
Q117: Which aspect of the changing economy likely
Q118: Discuss the relevant contributions of one other
Q120: Explain why consumers get treated differently in
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents