The Starbucks Mobile App now allows Starbucks customers to order their favourite beverage from their mobile device and pick up it up at a Starbucks location without actually being in the coffee shop. Which trend shaped the value received by today's consumers?
A) internationalization
B) technological changes
C) changing communications
D) changing demographics

Question

Quizplus · Accepted Answer

Technological changes have shaped the value received by today's consumers by providing convenience and efficiency through mobile devices and apps like the Starbucks Mobile App.

The Starbucks Mobile App Now Allows Starbucks Customers to Order