Which consumer behaviour theory illustrates factors that shape the consumption-related behaviours ultimately determine the value associated with consumption?
A) Consumer Behaviour Framework (CBF)
B) Consumer Value Framework (CVF)
C) Consumption Process Framework (CPF)
D) Customer Relationship Framework (CRF)

Question

Quizplus · Accepted Answer

The Consumer Value Framework (CVF) is the theory that illustrates factors that shape the consumption-related behaviors, ultimately determining the value associated with consumption. The CVF focuses on the consumer's value and how it affects the buying behavior of individuals. It analyzes the attitudes, perceptions, and behavior of consumers and how they can affect the buying process. It also considers how consumers determine value and the steps they take in the decision-making process.

Which Consumer Behaviour Theory Illustrates Factors That Shape the Consumption-Related