Which of the following bases of product differentiation attempts to create the perception that a firm's products or services are unusually valuable by focusing directly on the attributes of the products or services a firm sells?
A)product complexity
B)product customization
C)consumer marketing
D)reputation

Question

Quizplus · Accepted Answer

Product complexity is a base of product differentiation that focuses on the attributes of the products or services a firm sells, creating the perception that a firm's products or services are unusually valuable. This can be achieved through the use of advanced technology, unique features, or specialized knowledge, making it difficult for competitors to replicate the products. Choice B (product customization) focuses on tailoring products or services to meet the specific needs of individual customers, while choice C (consumer marketing) focuses on appealing to the emotions, needs, and desires of consumers. Choice D (reputation) is a base of product differentiation that emphasizes the brand image, quality, and reliability of a firm and its products or services.

Which of the Following Bases of Product Differentiation Attempts to Create